You Might Need Master Data Management If...
- You have more names for your customer than you have transactions
- Your bad data is better than your good data
- You have more exceptions than rules
- Every new analysis concludes that the data doesn't reflect what's going on
- Your trend line breaks between every point
- You have more governance roles than you have people
- When you call for help, you get escalated until you get routed back to yourself
- When you lose your data people ask where you last had it
- When there is complete consensus on disagreement
- Your single source of truth is lying
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