Electronic Marketing: Integrating Electronic Resources into the Marketing Process

This innovative and exciting book written by Kenneth Zimmerman, a Chateaux Software Senior BI Architect, combines the traditional proven marketing process of situation analysis, marketing planning, and marketing implementation to introduce the enhanced speed, accuracy, and targetability of electronic marketing resources. Electronic Marketing is the ideal guide for the marketing student to understand and integrate electronic resources into the learning process.

Oracle Networking: Your Key to Becoming a Master Builder in Oracle

This book written by Hugo Toledo, a Chateuax Software Senior BI Architect, is a necessity for those planning, developing, and maintaining Oracle components. It shares the secrets of building a networked environment using the full range of Oracle tools. Readers will learn how to create a networked Oracle database environment that fully realizes its potential. They will find coverage of topics from Windows 95 workstations to Oracle Internet databases and everything in between. Also included are many useful examples of security, examples, network utilization modeling, and even Oracle Mobile Agents implementation. This is the most complete book avialable for those who use Oracle to design and develop database systems.

Business Intelligence: The Definitive Guide for Mid-Size Organizations

Your organization’s focus has been on acquiring customers, increasing revenues and profitability, and outpacing the competition. And while your organization has continued to improve its operating efficiencies (sometimes by quickly learning from past mistakes), you feel your company should be spending more time analyzing what’s going on and planning for the future—rather than having your employees constantly running around trying to solve operational problems and putting out fires.

Overall Approach To Data Quality ROI

Data quality is an elusive subject that can defy measurement and yet be critical enough to derail any single IT project, strategic initiative, or even a company as a whole. Authored by William McKnight, this white paper outlines six key steps that organizations can put into process to help realize tangible ROI on data quality initiatives, ensuring that corporate data assets can be leveraged as a competitive advantage.

Business Model Driven Data Warehousing

The quality of Business Intelligence (BI) depends mostly on the available information behind it. This is particularly evident given such functional improvements in the latest generation of BI tools as much better reporting and analysis functions, new visualization capabilities, dashboards, portals, data mining tools and new analytical applications like business performance management, forecasting, planning etc. Unfortunately, business users are still dissatisfied by the business information they receive every day. What the business needs is consistent, accurate, accessible, actionable and transparent information across the whole company.

"On-Demand" is Not Far Behind BI on the Technology Wish List

What percentage of organizations rank on‑demand software - and reporting and analytics - as top investment priorities? How many already use on-demand solutions? Read this paper for four recommendations.

CO045